The increased buzz around Kickstarter as a new fundraising tool for artists over the past year or so also brought with it the idea that if you just start a Kickstarter campaign you’d magically get funded. But Kickstarter is just a tool for raising money. It is not a new revenue stream.
Like any other form of fundraising, your real success comes in activating your social networks: friends, colleagues, their friends and colleagues. Every study on giving in the US shows that the number one reason people donate money is because someone they know asked them to. If you think about your own giving I suspect you will find that to be true–neighbors, friends, religious leaders are usually the best fundraisers.
One of the best local examples of a community based artist fundraising I’ve seen is JJ Tiziou’s recent push for his How Philly Moves Project. He was able to raise over $26k from over 600 donations, the bulk of which were contributions of $100 or less. To see a chronicle of JJ’s appeals visit his kickstarter page here.
Over the years I’ve seen JJ at a variety of different kinds of community events. He wasn’t being swarmy or self-serving–he showed up for other artists, introduced himself to people, listened, collaborated, and dreamed. And then he came up with a project that really was about reflecting diverse parts of the city, breaking down the barriers between “professional” dancers and honoring the dancer in all of us. His approach is reflected in his tagline, “Everyone is photogenic.”
To read more about his next steps in his plans check out this part of his website.
An inspiration and lesson to all of us artists trying to fund our work in thinking about community and support.

What I intrigues me about Paul Thomas Anderson’s films (Boogie Nights, Punch Drunk Love, There Will Be Blood) is the high level of drama he’s able to achieve without being a soap opera or a total tear-jerker.
(from the NY Times. It’s kind of older news at this point, but thought I’d repost in case you missed it!)


My tech tip for the week: