What is Social Networking Anyway?

Everyone’s throwing the term around. Requiring it for new hires in outreach, communications and development.  I see people under 35 being told, you build the page! You’re young! You automatically know how to do this.

If you’ve been bluffing, now’s the chance to actually learn about what it’s all about. This is a great FREE opportunity.

“Enough about you.  Let’s talk about ME!”

Is this how your organization interacts with your supporters? Telling them about the intricacies of your own work and programming “instead of listening and responding to the ideas bubbling up from the communities in which your supporters participate?

In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine, show how social media is catalyzing a shift away from this type of “organization-centric” advocacy, governance and communications toward a “network-centric” approach.

Join us for a free webinar on June 17 at 2pm (EST) to learn more about becoming a “Networked Nonprofit.”

* Five lucky registrants will win free copies of the book!

What you’ll learn:

*   How to understand social networks through social network analysis;
*   How to create a social culture at your nonprofit;
*   How and why you must value relationships as well as transactions;
*   How to embrace experimentation, and work with crowds; and
*   How to break out of those troublesome silos.

Register for free here: http://ow.ly/1WbGK


Beth Kanter  is Chief Executive Officer of Zoetica.  Beth is also the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector. A frequent contributor to many nonprofit technology web sites, blogs, and magazines, Beth has authored chapters in several books, including “Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders,” edited by NTEN both published in 2009.  A much in demand speaker and trainer, she was the keynote speaker for the Cambodian Bloggers Conference in Phnom Penh, The Connecting Up Conference in Brisbane, Australia, Minnesota Council on Nonprofits, Making Media Conference in Chicago and others. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is the 2009 Visiting Scholar for Social Media and Nonprofits for the Packard Foundation. She is also a 2010 fellow with the Society for Communications Research.

Allison Fine is a writer and activist dedicated to understanding and enhancing efforts to use new, social media tools for social change.

She has written several books and papers. Momentum: Igniting Social Change in the Connected Age, the winner of the Terry McAdams National Book Award, was published in 2006 by Wiley & Sons. The Case Foundation commissioned her to write a paper on young people, Millennials, and activism called Social Citizens, and she co-edited a collection of essays, Rebooting America, of transformative ways to reinvent 21st century democracy using new media tools.

Allison hosts a monthly podcast for the Chronicle of Philanthropy called Social Good and writes on her own blog, A. Fine Blog. She is also a senior advisor to the Personal Democracy Forum and CauseWired.

Allison was the C.E.O. of The E-Volve Foundation in 2004-2005, and the Founder and Executive Director of Innovation Network, Inc. from 1992-2004. She is a graduate of Vanderbilt University and New York University, and was a Trustee and Fire and Police Commissioner of Sleepy Hollow, New York.

Marc Sirkin is Autism Speaks’s chief community officer and is focused on helping the organization create “conversations” using the Internet and the Social Web. He oversees the organization’s digital strategy and is focused on creating new community and fundraising opportunities for all those affected by autism.

Marc’s unique ability to develop high-level social marketing strategies that connect directly to measurable business results has helped him launch and refine online communities, as well as web-based community applications, which have resulted in millions of dollars in donations and lifelong customer relationships in the non-profit sector. Most recently, as part of Enterprise Partner Group (EPG) at Microsoft, Marc helped to develop emerging social and online community models that are focused on driving tangible business results through the use of social marketing strategies and tactics.

Danielle Brigida works as the Social Media Outreach Coordinator for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; Top 50 green people to follow on Twitter by Greenopolis; A featured Changemaker by Change.org <http://Change.org> ; A Measurement Maven of the Month by Katie Paine.

Danielle is a sought after speaker with more than 20 appearances over the past year including speaking roles at South by Southwest (SXSW), Nonprofit Technology Conference, Netroots Nation, and IPR Measurement Summit conferences and conducting social media webinars for Chronicle of Philanthropy, Nonprofit Technology Enterprise Network, Bizsummit, TechSoup and Fundraising Success Magazine. Additionally, Danielle has been interviewed about her social media successes by The Nonprofit Times, Fast Company, Washington Post, GreenTalk Radio, Fundraising Success Magazine, Beth’s Blog and several other popular blogs.

By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic to NWF’s campaigns.


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