Those of you who have seen me give a presentation or talked with me about running Kickstarter campaigns for arts projects know that I talk heavily against the “If you build it they will come” fantasy of online fundraising.
Kickstarter is a tool, not a means. In otherwords, if you’re not doing all the other key relationship building and follow through needed for grassroots fundraising Kickstarter will not magically work for you. And the key to any kind of relationship: Stop talking about yourself all the time.
Also, based on industry standards you really shouldn’t bank on raising more than a few thousand dollars via your Kickstarter campaign unless you are someone like JJ Tiziou (who I posted about before), Byron Hurt or in this case Amanda Palmer, who just raised $1 million dollars on Kickstarter.
Yep. You read that right. $1,192,793 to be exact.
What do these people all have in common?
Not just that they are talented and relevant. They get around. They tour, network, follow up, and most importantly show up for other people’s performances/talks/events/etc. Their social network goes beyond friends and family. And it’s intentional.
This article How Amanda Palmer Built An Army of Supporters: Connecting Each and Every Day, Person By Person (shout out PIFVA for including it in a recent e-newsletter) is great insight into her process. It’s now a must read for anyone I do social media advising with.